Branding involves creating a unique image for a product or company. Why use it? Strong branding builds trust, attracts customers, and creates a consistent experience. Best practices include defining brand values, maintaining consistency, and engaging with customers. Branding became a focus in marketing in the 1950s.

Logo design is the process of creating visual symbols that represent a company or brand. Why use it? A well-designed logo helps build brand identity and recognition. Best practices include simplicity, scalability, and ensuring the logo reflects brand values. Logo design has been practiced since the 20th century.

Design presentation refers to showcasing and communicating design concepts to clients or stakeholders. Why use it? A strong presentation helps sell your ideas and ensures alignment with client expectations. Best practices include clarity, visuals, and focusing on the design process. Design presentations have been used in professional design since the 1950s.

99designs is a platform that connects businesses with freelance designers to create custom design projects. Why use it? 99designs helps businesses find talented designers for logo, website, and branding projects. Best practices include reviewing designer portfolios and providing clear project briefs. 99designs was founded in 2008.

Photoshop is a powerful graphics editing software used for creating and editing images, graphics, and designs. Why use it? Photoshop allows for professional-level image manipulation and design with a vast set of tools. Best practices include using non-destructive editing techniques and leveraging layers for flexibility. Photoshop was first released in 1988.

Illustrator is Adobe’s vector graphics editor used for creating scalable illustrations, logos, and digital artwork. Why use it? Illustrator is ideal for creating crisp, resolution-independent designs that can be resized without losing quality. Best practices include using the pen tool for precision and organizing artwork in layers. Illustrator was first released in 1987.